Lying under the distinctive towering skyscrapers with neon signs blaring down the streets, Asakusa Yokocho, a new indoor attraction in Asakusa opened on July 1, 2022, has become the biggest hook for picture seekers with its incredible take on the flashy pop arts.
Tucked away on the fourth floor of the Tokyo Rakutenchi Asakusa Building, Asakusa Yokocho is a festival-theme food court smushed with a kimono rental store. As of now, there are seven different restaurants introduced to visitors, serving a stylish fusion of traditional cuisines with a modern spin. And don’t forget there’s a Korean food spot here to change up your flavor in case you’re looking for something new on the palate.
With a short walk from the Tokyo Subway Asakusa Station on the Tsukuba Express line, Asakusa Yokocho is taking the city by storm. Now let’s take a look at what Asakusa Yokocho has in store for you!
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How To Get To Asakusa Yokocho?
- Address: Rakuten-chi Building, 2-6-7 Asakusa, Taito-ku, Tokyo
- Business Hours: Restaurants 12:00-23:00 / Kimono Rental 10:00-17:00
- Official Website
The funky Tokyo Rakutenchi Asakusa Building spans four stories, wearing a curtain of lanterns at the facade, beckoning the attention of by-passers traversing the streets of Taito City for a quick glimpse inside.
Meander to the first two floors and you’ll see UNIQLO Asakusa while the third floor is dedicated to Sushiro Restaurant and the fourth floor is where Asakusa Yokocho settles.
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What Is There To Do At Asakusa Yokocho?
Using bright and bold palate as the primary shades of the setting, Asakusa Yokocho is steeped in an immersive festivity you can enjoy no matter what time of the year it is. While it may not be the first place to pop up in your mind on the hunt for the best food spots in Asakusa, Asakusa Yokocho is definitely a top call to soak in those flashy signs, festive lanterns, and cheerful decorations.
Once in a while, you’ll see talented locals popping in to perform the traditional dances of yosakoi, awa odori, and bon odori which usually take place over the weekend or on special occasions. It seems like the entire street festival is brought indoors, and I can’t stress enough how creative and bold the Japanese people are.
With its colorful signs and lights, Asakusa Yokocho was decorated like a photo studio, attracting many young people in Tokyo. In addition to dining, they also come here to take Instagram photos.
Asakusa Yokocho Restaurants
As of now, Asakusa Yokocho is home to seven restaurants. Most of them are open in the latter half of the day from around noon until before midnight. Traditional staples such as yakitori are cooked with love at Yura Yura on a daily basis, while fresh sushi and rolls are served to big foodies at Asakusa Sushi before you find your way down the hole of Rocky Kanai to sip on some ice-cold beers and munch on some izakaya-style bites.
Even if your stomach is not in the mood for a big meal, grabbing a few takeaways like karaage and tamagoyaki omelet here ensures you’re fully recharged before hitting the streets again.
Asakusa Yokocho Kimono Rental “Wargo”
The kimono rental spot at Asakusa Yokocho goes under the named ‘きものレンタル Wargo’. It has been receiving a standing ovation from visitors in and out of Japan thanks to its affordable price range and excellent location. Stop here and pick your favorite outfit for both men and women alike if you’re gonna include a stop at the nearby Senso-ji Temple.
If you want to rent a kimono, you can also consider other Asakusa kimono shops, which have good reviews.
- Rent Kimono in Tokyo, Kamakura, Kyoto and Kurashiki
- Asakusa Kimono Experience (with Professional Photography Package Available)
Conclusion: Is Asakusa Yokocho Worth Visiting?
Heck yeah! If you’re looking for a cool indoor spot with lots of good eats and quirky Pinterest-ready spots, Asakusa Yokocho is the right place! I recommend stopping here in the afternoon after you visit other cultural places in Asakusa in the morning. Alternatively, you can check out Asakusa Yokocho first thing first in the day and rent a traditional kimono before checking out the Senso-ji Temple after lunch. Get ready to be part of the crowd, especially over the weekend!
Also Visit UNIQLO Asakusa Downstair: UNIQLO Asakusa Store
Everything You Need to Know about Tokyo
Explore more of our adventures around Tokyo:
- Guide: A Comprehensive Tokyo Travel Guide
- Attractions: Best Places to Visit in Tokyo
- Food: Ultimate Tokyo Food Guide
- Hotel: Where to stay in Tokyo
- Tokyo Disneyland Planning Guide
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